Everything it takes to change a mind.
Four disciplines, one team, one plan. Hire us for one piece, or hand us the whole campaign.
01
Brand & creative
First we work out what to say. Then we make it hard to miss and easy to understand.
Communications strategy
What to say, who to say it to, where and how we’ll know it worked.
Audience insight
Knowing who you’re talking to and what they already think.
Campaign themes & messaging
One big idea, and a handful of messages that carry it everywhere.
Identity & design
Logos, colours and campaign looks that people recognise at a glance.
Copywriting
Written natively in English and Setswana, never translated as an afterthought.
Perception change
A step-by-step plan to move people from doubt to understanding.
02
PR & reputation
First we work out what to say. Then we make it hard to miss and easy to understand.
Media relations
Relationships with editors, producers and journalists across the country.
Press releases & statements
Clear, quotable and on the editor’s desk before deadline.
TV, radio & print
Interview bookings, briefings and talking points for every format.
Features & opinion pieces
Features and op-eds that put your thinking on the record.
Spokesperson training
Getting your people ready to sound clear and calm on camera.
Issues & crisis comms
Spotting false stories early and answering them fast.
03
Digital & content
Content worth stopping for, and people who actually reply to the comments.
Social media strategy
Where to show up, how to sound and how often to post
Short-form video
Reels, explainers and motion graphics made for phones.
Explainers & infographics
Complicated topics made simple, including myth-versus-fact posts.One big idea, and a handful of messages that carry it everywhere.
Social media management
Planning, posting and running your accounts day to day
Community engagement
Answering questions, starting conversations and keeping it respectful.
Listening & sentiment
Tracking what people say about you online, and flagging what needs a reply.
04
Activations & media
We take the idea off the screen and into the room then measure what changed.
Experiential & activations
Launches, roadshows and live moments, with our own production team behind them.
Community outreach
Community meetings, face-to-face sessions and local radio, wherever your audience gathers.
Youth & stakeholder engagement
Campus visits, forums and roundtables that win people over.
Media planning & buying
TV, radio, print, billboards and online placed where your audience actually is.
Perception research
Surveys before and after the campaign that show what really changed.
Monitoring & reporting
Media monitoring and plain-English monthly reports you can share with your board.
Two ways to work with us.
By project or on retainer, for three months or for the long haul. Every engagement comes with a named lead and monthly reporting.
By project or on retainer, for three months or for the long haul. Every engagement comes with a named lead and monthly reporting.
focused
essentials
The essentials, done properly: PR, media relations, digital content and clear explainers.
Strategy · PR & media · Content · Social management · Reporting
Integrated
Full integration
Everything in Essentials, plus research, media buying, on-the-ground outreach, activations and perception measurement.
Essentials · Research · Media buying · Outreach · Activations · Impact assessment
Not sure what you need yet?
That’s the best time to call. Tell us the problem and we’ll help you write the brief.